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Supported Events

Supported Events in GTM Assistant

The GTM Assistant app for Shopify is designed to provide comprehensive tracking capabilities by supporting all standard events defined by Shopify's WebPixel API. Additionally, the app enables merchants to configure custom events using Shopify’s Custom Pixel APIs, offering flexibility to track unique actions specific to their stores.

This documentation page provides a detailed overview of the supported events and how GTM Assistant leverages Shopify’s pixel framework to ensure accurate and flexible tracking.

Standard Events Supported by GTM Assistant​

GTM Assistant supports all standard events defined by Shopify’s WebPixel API. These events are pre-configured to track critical customer interactions throughout the shopping journey, enabling robust analytics and marketing insights.

1. Page View Events​

  • Event Name: page_viewed
  • Data Captured:
    • Page URL
    • Referrer URL
    • Timestamp of the page view
  • Use Case: Analyze which pages are attracting the most visitors and understand customer navigation patterns.

2. Product View Events​

  • Event Name: product_viewed
  • Data Captured:
    • Product details (ID, title, price, etc.)
    • Collection the product belongs to
  • Use Case: Understand which products generate the most interest and optimize product pages for higher conversions.

3. Collection View Events​

  • Event Name: collection_viewed
  • Data Captured:
    • Collection details (ID, title)
    • Products within the collection
  • Use Case: Gain insights into customer preferences for specific product categories.

4. Search Events​

  • Event Name: search_submitted
  • Data Captured:
    • Search term
    • Number of results returned
  • Use Case: Analyze search queries to understand customer needs and identify potential product gaps.

5. Cart Events​

  • Cart Viewed:
    • Event Name: cart_viewed
    • Data Captured: Cart contents, total value.
  • Cart Updated:
    • Event Name: cart_updated
    • Data Captured: Changes made to the cart (added/removed items).
  • Use Case: Monitor cart activity to identify drop-off points and improve the checkout process.

Custom Events Supported by GTM Assistant​

1. Checkout Events​

  • Begin Checkout:
    • Event Name: checkout_started
    • Data Captured: Customer details, cart contents, total value.
  • Payment Information Submitted:
    • Event Name: payment_info_submitted
    • Data Captured: Payment method, order value.
  • Use Case: Understand customer behavior during checkout and optimize for fewer drop-offs.

2. Purchase Event​

  • Event Name: checkout_completed
  • Data Captured:
    • Order details (ID, value, currency, line items, etc.)
    • Customer information
  • Use Case: Measure overall sales performance and evaluate campaign effectiveness.

How GTM Assistant Ensures Compliance​

Both standard and custom events are configured to operate in Shopify’s strict sandbox environment, ensuring:

  • Data Privacy: Only data permitted by Shopify is transmitted to third-party platforms.
  • Consent Management: Events respect customer consent preferences, as managed through Shopify’s consent tools.
  • Merchant Control: Merchants retain full control over event configuration and data collection through GTM Assistant and Shopify Admin settings.

Why Event Tracking Matters​

Tracking customer events provides actionable insights into:

  • Customer Behavior: Understand how customers interact with your store.
  • Sales Performance: Measure the success of marketing campaigns.
  • Funnel Optimization: Identify drop-off points and improve conversion rates.
  • Custom Interactions: Tailor tracking to unique store features and customer needs.

Need Help?​

If you have questions about supported events or need assistance setting up custom events, please refer to our Custom Events Guide or contact our support team at support@webgarh.co.in.